Even though it’s less flashy than glitter eyeshadow, it catches the eye in a Stories feed full of bright visuals. The Washington Post (whose TikTok, btw, is weirdly good too) gets people to swipe up on their news stories by using eye-catching animated text and simple illustrative graphics. But not everyone on Instagram is selling something visually exciting like optical illusion makeup or horrifying ‘80s living rooms. Instagram is a visual platform where brands that invest in good photography excel. Pro tip: With Hootsuite’s Instagram Story Scheduler, you can create, edit and schedule your Instagram Stories in advance. Profesh!īecause most content on Stories disappears after 24 hours (unless you post them to your Highlights), it doesn’t make sense to professionally design every single shot or video.īut if you know you’re going to be regularly posting certain types of content, designing a template to accompany each one will save you time (and the cost of hiring a pro) in the future. With shots laid out artfully and elegant text, it’s almost like a digital magazine feature. Jewellery design studio Melanie Auld Jewelry uses templates to share editorial content on its Stories, like this profile of wellness and travel blogger Julianne Barbas.

The subtle (aesthetically pleasing) inclusions of branded fonts, colours and logos all help to build familiarity and trust with a brand. But, as with all social networks, the level of professionalism that users expect from brands is steadily rising.īrands often use Instagram Story templates to create a consistent aesthetic on their Stories: one that’s connected to their larger visual identity or brand voice.

Yes, Instagram Stories are primarily known for their charmingly unpolished execution (anyone else weirdly addicted to watching Go Clean Co. Plus, now that you can turn Stories into “Highlights” on your Instagram profile, that temporary content actually has the potential for a much longer shelf life.īut there are tons of other reasons to use Instagram Stories templates, too. Though Stories may disappear after 24 hours, they’re still going to reach plenty of eyeballs over that span of time, as we know from those impressive Instagram Stories stats. Save time and look professional while promoting your brand in style. Get your free pack of 72 customizable Instagram Stories templates now.

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